The sporty small-luxury market looks like it'll expand again.
While BMW can't figure out what it will be doing with the future of the 1 Series in the United States, Mercedes-Benz is heavily marketing the launch of the CLA-Class compact luxury coupe. Infiniti will now be dropping its offering into the mix of small luxury coupes and hatchbacks with the new Q30 Concept.
An official sketch was released today showing off the Q30's contemporary design that will target a younger audience. The concept will make its official debut at the 2013 Frankfurt Motor Show next month.
"This Infiniti Q30 Concept is a prelude to the product portfolio expansion which underpins our aggressive global growth strategy," said Johan de Nysschen, President of Infiniti Motor Company, Ltd. "In our quest to appeal to the modern, young-minded premium customer, the Infiniti Q30 Concept has a distinctive style and reaches new levels of product quality."
The Infiniti Q30 will fit right below the Q50 (formerly known as the G37), which competes with the BMW 3 Series and the Mercedes-Benz C Class.
"Q30 Concept is slender, sleek and seductive," said Alfonso Albaisa, Infiniti Executive Design Director. "When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It's almost like they're floating. That's the muscularity we were aiming for with Q30 Concept."
No word on what will power the Infiniti Q30 - we're just hoping it won't be offered exclusively as a hybrid.