There’s been a bit of kerfuffle on the Internet over the last couple days over Infiniti’s decision to rename their entire lineup. Starting next year, all Infiniti sedans will be given alphanumeric names starting with Q—the G sedan becomes the Q50, the G two-doors the Q60, the M sedan the Q70—and all Infiniti SUVs will be given alphanumeric names beginning with QX—the EX becomes the QX50, the JX the QX60, the FX the QX70, and the current QX becomes the QX80. While defending the decision, new Infiniti boss Johan de Nysschen let slip that the car maker may be hard at work on a 550 horsepower super-M sedan under development.
“I’m sure you will agree, it would be a bit odd to have a powerful, luxurious and refined V8 powered Infiniti M56, then position a new high-tech 550+ horsepower performance flagship for the Infiniti M range above it, using a potent charged induction V6,” de Nysschen said in a press release explaining the nomenclature change, “but then call it Infiniti M30, which we would be obliged to do, following our current naming logic.”
Now, Infiniti currently gets around this problem by deleting the numbers from the model name and slapping IPL on the badge—for example, the high-performance IPL-tuned G37 Coupe becomes the IPL G Coupe. Obviously, if this were the sole reason for the change, it’d be a weak one—there’s no reason they couldn’t just call it the Infiniti IPL M, or the Infiniti M Sedan IPL, or the Infiniti Cooler Than Bill Murray for all anyone else would care. And de Nysschen makes that clear as well—other reasons include current hierarchy confusion among some potential customers (“Honey, what’s better, the letter G or the letter M?”), a lack of other appropriate un-trademarked alphanumeric car names (“I really like this car, but I just can’t drive something named the ASS70″), and the fact that they already own the Q- and QX- trademarks.
But back to the main story—Infiniti’s potent M super-sedan. Now, de Nysschen’s phrasing is cagey, but it seems like a 550 horsepower super sedan to fight the E63 AMG and BMW M4 is just the sort of product Infiniti needs to bump them up to the next level. Honestly, the biggest shock here is the idea that Infiniti may have whipped up a 3.0 liter forced-induction V6 that makes 550 horsepower. Even Porsche needs 3.6 liters to get a turbo 911 with that kind of power, and they’ve been building those engines for ages. [via Infiniti]