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Acura NSX Goes Red For China

And no, that's not a reference to communism. (At least we don't think so.)

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Acura’s NSX concept car has been the hit of most auto shows it’s shown up at, but it’s starting to get a little stale. We in the media have all seen it by now—which means we’re not talking about it. So for the Beijing Motor Show, Acura did the simplest thing they could to get us paying attention again: They repainted the NSX.

Correction: They repainted the NSX red. Which, depending on your point of view, could either be: A not-so-subtle reference to China’s communist government; a dig at Ferrari; or a way to tie the car back to the original NSX, which frequently showed up in publicity shots in red. Presumably, as a dig at Ferrari. [via Acura]

COMMENTS
  • Ronnie says:
    April 26, 2012 at 8:12 pm
    Reply

    Red is a symbolic color in China. It's generally used to represent joy. For instance, wedding dresses tend to be red there instead of white. The communist government uses red because of the positive connotation in their society. That might be why Acura chose the color.

  • GMC Dealer Columbus says:
    May 1, 2012 at 11:19 pm
    Reply

    Also, it could be that red is just an amazing color for the NSX; red is very suitable for a sports car. Maybe there isn't any hidden meaning as to why they picked red other than it just looks good.

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