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Porsche Cajun Will Actually Be Called The Macan (w/Video)

As in, "Ma, can we buy the Porsche?"

This just in: Porsche's long-planned smaller-than-a-Cayenne SUV officially has a name—and if your predilection for spicy foods was what led you to Porsche's SUV family in the first place, you'll be sad to learn that it won't actually be called the Cajun.

Porsche's vaguely Audi Q5-based SUV will officially be named "Macan," which we initially thought was a portmanteau of "maternal" and "can you believe they're building this," but turns out to be derived from the Indonesian word for tiger. It's part of what Porsche describes as their aim to name their cars after the vehicle's traits: "The name Boxster describes the combination of 'boxer' engine and 'roadster', Cayenne stands for sharpness, [and] the Cayman is snappy and agile."

Porsche's press release goes out of its way not to describe the Macan as a sport-utility vehicle, describing it at various points as a "sports car in the sports utility segment," a "new all-terrain car," and simply a "car." However you categorize it, the Macan is going to be big business for Porsche; the car maker is spending €500 million to upgrade their Leipzig factory in order to pump out Macans starting next year, and they expect the new SUV sports car to create around 1,000 jobs.

Porsche released a short teaser video for the Macan that doesn't really have anything to do with the car, but the fact that they've already created a video makes us think Porsche plans on revealing the Macan pretty soon. Don't be surprised to see it at the Geneva Motor Show next month.

[via Porsche]

Press Release:


New Porsche sports car in the sports utility segment has been given the name Macan The Macan will be built at the Porsche factory in Leipzig, Germany Production due to start in 2013

Porsche today confirms the name for its forthcoming new sports car in the SUV segment is Macan. The name Macan is derived from the Indonesian word for tiger and combines suppleness, power, fascination and dynamics – core characteristics of this new all-terrain car.

"The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche", said Bernhard Maier, Executive Vice President Sales and Marketing of Porsche AG.

"The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."

As a new addition to the Porsche model range, the Macan is a key pillar of the company's Strategy 2018, by which the sports car manufacturer wishes to expand its model portfolio. Porsche intends the Macan to emulate the success of the Cayenne. The new car will start coming off the production lines at the Porsche factory in Leipzig, Saxony, in 2013. The site is currently being expanded into a fully-fledged production plant including body assembly line and paint shop; with 500 million euro of investment, it is one of the biggest building projects in the corporate history of Porsche. In the medium-term, the sports car manufacturer will be creating more than 1,000 new jobs.

Porsche names have an indelible connection with the corresponding model and its characteristics: the name Boxster describes the combination of 'boxer' engine and 'roadster', Cayenne stands for sharpness, the Cayman is snappy and agile and a Panamera is more than a Gran Turismo, capable also of winning the Carrera Panamericana long-distance race.


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