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Audi's Super Bowl Pitch: Our Headlights Kill Vampires (w/Video)

A lesser-known feature of the new S7.

Pop quiz, hot shot—what do you consider the best feature of the 2013 Audi S7?

A.) The 4.0 liter turbocharged V8 that makes 420 horsepower and 406 lb-ft of torque that launches the S7 from 0-63 in 4.9 seconds.

B.) The elegant, flowing styling that draws in women like a Ryan Gosling movie.

C.) The LED headlamps so bright, they can kill vampires.

Yeah, we would have gone with A or B, too. But Audi chose to highlight the S7's brilliant headlamps in their new Super Bowl ad, released onto YouTube this week, instead of the sexy lines or the rip-roaring V8. From an overall brand perspective, it makes sense—the headlamps are a much more common feature in the Audi range than the turbo V8—but as enthusiasts, we think there are better ways to introduce the S7 to Americans than to show them what it has in common with Sarah Michelle Gellar. But that's just us.

[via YouTube]

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