That is, they want to sell you a stick-shift car.
Mini, you see, has one of the highest take rates for manual transmissions among brands in America—34 percent of Clubman, Convertible and Cooper buyers check the three pedal option. (That number is down in the single digits for American cars as a whole; as of 2007, only 7.7. percent of cars sold here had sticks.) But since manuals go hand in hand with Mini's gleeful motoring philosophy, they're looking to draw a little more attention to their stick shift figures...and presumably get some coverage from the automotive media along the way. So...guess we kinda played straight into their hands with that one. [via Mini]