Being the fastest is part of the brand, CEO says.
Bugatti (and Bentley) CEO Wolfgang Durheimer opened up to CAR Magazine about Bugatti's need to stand on their high-speed reputation. "It is vital that Bugatti produces the world's fastest car," he said, even if that means going back and revamping models to pull more speed out of them—the way they turned the regular Veyron into the Super Sport after SSC took the world's fastest car record.
If another manufacturer breaks the Super Sport's 267 mph record anytime soon, however, it might be a couple years before Bugatti is able to assemble a response. According to Durheimer, the Veyron doesn't have all that much left to give at the top end. "We would need to improve the aero, not the weight, for more speed," he told CAR. Further down the line, he said he'd like to see Bugatti build a Veyron successor, but for the moment, he's expending his energy trying to convince the VW brass that they should go ahead with the sixteen-cylinder Galibier sedan. Whatever it takes to keep the top speed war ramping up. [via CAR]