Ferrari has once again changed the name of their 2011 Formula One race car in the wake of Ford’s legal efforts to keep people from confusing a pickup truck with a single-seat sports car. But they’re doing it with a sense of humor.
The F1 car, originally known as the Ferrari F150 before Ford’s lawsuit spurred Ferrari to change the car’s name to F150th Italia, shall henceforth be known as the Ferrari 150° Italia. In spite of what you might think, this is not an instruction as to what temperature you should cook your Ferrari at; the degree symbol is the Italian equivalent of the “th” in English, according to Ferrari, so the car should still be pronounced “Ferrari 150th” by those of us who prefer the Queen’s tongue. Astute readers will also notice Ferrari has dropped the “F” prefix for the car’s name.
In a statement on their Horse Whisperer blog announcing the name change, Ferrari made no bones about sticking it to Ford for dragging both parties through the legal minefield over the matter. “In order to avoid the slightest risk of anyone confusing a Formula 1 car with a pick-up truck, for their part, the men from Maranello have decided that the car will lose the F that precedes the number 150,” it reads.
The release goes on to add, “It appears that this could have caused so much confusion in the minds of the consumer across the Pond that, at the same time as losing the F, the name will be completely Italianised, replacing the English “th” with the equivalent Italian symbol. Therefore the name will now read as the Ferrari 150° Italia, which should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.” For what it’s worth, we think they picked the “°” because it’s almost impossible to find on American keyboards. [via Ferrari]
Pictured: The Ferrari
F150 F150th Italia 150° Italia