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BY: Bix

BMW 1 Series M To Sell For $47,010

Remember, folks, “affordable” is a state of mind.

BMW used the Detroit Auto Show to reveal the final MSRP for their new 1 Series M—a sawbuck more than $47,000. This price tag places the 1M firmly at the cheapest end of the M lineup; the next-cheapest model, the M3 Sedan, starts at $55,900, and that $8,890 difference will keep you in 93 octane for quite a while.

That said, being the most affordable car in the lineup doesn't mean it's out-and-out affordable, so it's still necessary to take statements like, "It’s intended to be affordable for young enthusiasts"—a quote uttered by M GmbH president Dr. Kay Segler—with a grain of salt. So just for kicks, we hopped on BMW USA's website to see just how "affordable" a 1M will end up being. While the 1M isn't on the site yet, a heavily loaded 135i coupe costs about the same as the 1 Series M's base price, so we plugged it into BMW's financing tool to see what kind of monthly payment a young enthusiast would be looking at.

Factoring out the price difference between our demo 135i and the 1M, and assuming a "young enthusiast" would be trading in, oh, let's say a five-year-old Nissan 350Z (giving him enough time to have paid it off) with 90,000 miles on it, a five-year financing deal on a 1M would come to...$638 a month. And that's assuming the perfect-credit-score interest rate of 1.9 percent. All right, not completely out of the question, but for most people under 40, $638 a month is still a lot to pay every month for a car...

You know what? We're gonna turn this over to you folks in 0-60-land. What do you think—could you pay $638 or more a month for the next five years on a 1 Series M? Or would you buy something else instead for that money—and if so, what? Let us know in the comments below. [via New York Times, BMW]

  • Jared Fager says:
    January 13, 2011 at 3:06 pm

    Not a fucking chance.

  • christoff says:
    January 13, 2011 at 3:26 pm

    In my very low 30's so I assume I'm the target demo: and I wouldn't even consider paying that for a 1-series M.

  • Homer says:
    January 13, 2011 at 3:28 pm


  • John says:
    January 13, 2011 at 3:48 pm

    Ahem, I believe you mean, "inexpensive."

  • Ronnie says:
    January 13, 2011 at 7:37 pm

    While i relish the idea of an in expensive M series, there is no way in hell id pay that much for a sports car where there are plenty that are alot more affordable, are way cheaper to customize and on top of that most of those cars will blow the doors off this bimmer stock. In my opinion the bimmer business model touts preformance at a premium but it seems as if that concept is antiquated by todays standards and BMW is either acting like an ostrich with its head in the sand or they dont care thinking that the brand name and storied racing history will carry them through. Which it might for a while as they are considered a luxury brand, however I think they are a sinking ship.

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