Dear loyal 0-60 reader,
It’s with a heavy heart that we confirm today the rumors that were going around last week. As of this moment in time, 0-60 Magazine will no longer be published in print format. It will however live on in both online format and in experiential marketing form at racing series and live events.
We had an amazing run these past three years and we’d like to thank each and every one of you for the support you gave us as we created what we felt was the best damn car magazine ever. It wouldn’t be a lie to tell you that all of us here invested actual blood, sweat and tears into each and every issue. From the ridiculous adventures we undertook to the late nights spent at our offices in midtown Manhattan, chowing on delivery Thai and working on layouts until our eyes bled, we sank everything we had into the magazine and we’re proud of the results. The approach we took to making a car magazine was different from day one, but the end product is one that we feel will stand the test of time. Go back and read any of our issues a few years from now and you’ll see what we mean. They’ll still be interesting and exciting to read—and we guarantee none of the domestic “buff books” will ever hold a candle to the 0-60 standard for photography and art.
That all having been said, the economics of print and online are different and we’re pleased to report that the same great journalistic standards, stories and wit you’ve come to love in print form will continue online. In the coming months, you’ll notice an increase not just in news coverage, but also in unique content as we try to grow our online presence and infuse this site with some of that extra in-book tone we now have laying around.
Again, we thank you all for your dedicated support. While we may not have been the biggest car magazine out there, we definitely had the most passionate readership. And believe us, that means more to the entire edit team than you can imagine. If you’ve got questions, comments or concerns, feel free to leave them in the comments below. We’ll do our best to address them.
—The 0-60 staff