Fiat CEO Sergio Marchionne has confirmed the rumors he started two weeks ago, informing the Wall Street Journal that Maserati, believe it or not, will add an SUV based off the Jeep Grand Cherokee to their lineup. According to the article, the vehicle will enter production in 2013; despite wearing the fabled trident, the Maser-Jeep will be built alongside the Grand Cherokee and Dodge Durango at Chrysler’s Jefferson North assembly plant in Detroit.
In the interview, Marchionne raved about the Grand Cherokee’s platform, saying, “This is just a great architecture. Why wouldn’t I put a Maserati on it?” While we certainly see his logic (and we do like the new Grand Cherokee), we have to hope Fiat doesn’t go too hog-wild in finding new brands for existing platforms. For example, the Dodge Ram is a great truck, but a Ferrari version might be pushing the envelope a bit too far. (We said might.) [via The Wall Street Journal]
Pictured: The Maserati Kuba design concept, another example of what we hope the Maser-Jeep looks absolutely nothing like.